Extreme Cashmere Opens Shanghai Flagship With Cashmere Care at the Entrance

The launch follows the Shanghai expansion plans RETAILBOSS covered in September, moving the Amsterdam-based label’s China retail project from preparation to an operating store.

A flagship that starts with aftercare According to the brand’s official store feature, customers enter a glossy brown laundry room offering cashmere washing. The first garments appear roughly six metres inside. Hidde Dijkstra led the design, with local architect Andy Xing of IS Design & Research.

Pink fitting areas, plaster archways and a blue resin courtyard divide the interior into distinct settings. Original wooden beams remain upstairs, while vintage lighting from Paris’s Saint-Ouen flea market adds another layer to the residential design. It also makes aftercare…