Guerlain Creates a Stop-Motion Holiday Campaign With Germanier and Elsa Muse

Germanier’s couture beadwork forms the campaign’s coloured, sparkling world, while Muse animates its figures and Guerlain bees using stop-motion. The production used a miniature bridge and beaded figurines within its Parisian set. The campaign accompanies Guerlain’s holiday collection and gifting programme.

The seasonal assortment includes Germanier-designed limited editions and a jewellery-box Advent calendar. The film and collaboration material are available through Guerlain’s website and brand channels.