Glow Recipe to Launch in 1,000 Ulta Beauty Stores on December 6

The company describes the move as its first major retail expansion since its 2017 debut and says shoppers have repeatedly searched for and requested the brand at Ulta. A TikTok Shop Debut Before the Store Rollout The launch begins earlier on social commerce.

Glow Recipe’s Exopeptide Caffeine Brighten & Depuff Fresh Slices Eye Mask will debut exclusively on Ulta Beauty’s TikTok Shop on November 17, priced at $36 for 60 patches, before reaching stores and Ulta.com on December 6. Its twist-to-slice dispenser cuts individual hydrogel patches while keeping the remaining product sealed.

Ulta-exclusive holiday sets will accompany the rollout, with a Glass & Blur Lip Duo following on December 27. What the Expansion Means for Retail The staggered launch gives the partnership two distinct shopping moments: an early product debut on TikTok Shop and a broader store-and-website rollout during the holiday season.

For Ulta, that creates a reason to engage shoppers before the full range arrives. For Glow Recipe, the physical footprint adds opportunities for shoppers to compare products and build a routine in person. The retail test will be whether that initial discovery converts into repeat…