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Adidas Brings Greatness Collides to South African Stores Ahead of the All Blacks Tour

This campaign, a collaboration between Adidas, The Clarion Group, Studio Kirmack, and SpaceFit, showcases the diverse cultural aspects of rugby in both countries.

Adidas Brings Greatness Collides to South African Stores Ahead of the All Blacks Tour
NewsRetail

Adidas Brings Greatness Collides to South African Stores Ahead of the All Blacks Tour

adidas has launched its Greatness Collides campaign across retail in South Africa, celebrating the country’s rugby rivalry with New Zealand ahead of the 2026 All Blacks Tour of South Africa. The campaign brings together brand storytelling, in store presentation and product displays to capture the passion, pride and history surrounding one of rugby’s defining matchups.

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