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adidas Turns Seoul’s Hybrid Port Into a Training Ground for Product Trials

adidas brought athletes, creators, media and adiClub members together at RUNPORT MAPO in Seoul for THE HYBRID PORT, an activation built around trying its training products in use.

Published: Sep 14, 2026 7:53 PM

By Shipra Bohara

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adidas Turns Seoul’s Hybrid Port Into a Training Ground for Product Trials

Image: adidas.

adidas brought athletes, creators, media and adiClub members together at RUNPORT MAPO in Seoul for THE HYBRID PORT, an activation built around trying its training products in use. The experience combined ADIZERO DROPSET PRO and the IRONSTEIN Collection with coaching, technical discussions and recovery sessions.

Image: adidas. Image: adidas. Image: adidas. Image: adidas. Image: adidas. Image: adidas. Image: adidas. Product Education Through Participation Participants tested the pink ADIZERO DROPSET PRO in training conditions for the first time in Korea, according to adidas.

Workouts covered strength, endurance and speed, putting the footwear into the activities it was designed to support. Coaches and creators included Sihm Euddeum, Kim Youngbin and Jung Wonbin.

Kim Jong-kook led IRONSTEIN sessions with support from Australian Tarzan and Ma Sun-ho, while ice baths and sauna sessions added a recovery component. A Local Setting for a Global Product The event put product demonstrations, specialist knowledge and consumer participation in the same setting.

Instead of relying only on a presentation of technical features, the program allowed guests to train, discuss the products and hear from coaches during the experience. Including adiClub members alongside media and creators also connected the activation with adidas’ consumer community.

Participants at adidas Hybrid Port Seoul

Guests running at the adidas training activation

Participant on a treadmill at Hybrid Port Seoul

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