Aesop Evolves From Indie Salon Label to Billion Dollar Global Skincare Powerhouse Under L’Oréal

Aesop’s founding values were built around scientific rigor, design integrity, and eco-conscious craftsmanship. Its apothecary aesthetic and minimalist packaging became a visual hallmark—distinct from the flashier branding of 1990s cosmetics. From its earliest flagship in Melbourne’s St.

Kilda (opened in 2004), the company began experimenting with design-focused retail, commissioning architects to give each store a unique cultural identity. Ownership Timeline and Strategic Growth Aesop’s expansion accelerated in the 2010s: 2010: Harbert Private Equity acquires a minority stake to fund international growth.

2012: Brazilian beauty group Natura &Co acquires a 65% stake for approximately US$71 million. 2016: Natura &Co gains full ownership, taking Aesop’s sales global—from 60 to nearly 400 stores in ten years.

2023: L’Oréal acquires Aesop for $2.5 billion (AUD 3.7 billion), the largest purchase in L’Oréal history, positioning the brand under the L’Oréal Luxe Division to drive growth in China and travel retail…