Aetrex, the New Jersey based global leader in foot scanning technology and data driven footwear, has hit a major milestone with its FitAI technology, surpassing 2 million recommendations for shoppers across more than 500 retail locations worldwide. Now adopted by over 100 global retailers, including ASICS, PUMA, DSW, and Fit2Run, the technology is redefining how consumers find the right shoe fit both in-store and online.
What FitAI Actually Does
FitAI uses proprietary 3D foot scanning hardware and AI software to match a customer’s unique foot shape against a database of 3D scanned footwear by brand and style, delivering fit ratings that range from “excellent” to “poor.” The process begins with a scan using either an Albert Pro or Zoe Pro device, after which the software instantly displays personalized fit recommendations from the retailer’s available inventory. Once a retailer accumulates 5,000 foot scans to purchase data points, FitAI can also be…
activated online, allowing returning shoppers to receive personalized recommendations directly on the retailer’s website.
Larry Schwartz, CEO of Aetrex, said, “Our goal when we set out to create Aetrex FitAI was to equip sales associates with a tool to guide consumers to the right shoe fit for their unique feet, effectively building purchase confidence and promoting better foot health.
The result is a data-driven complement to the traditional sales associate interaction, offering a more detailed and consultative engagement that elevates the retail experience both in-store and online, enhancing brand loyalty.” Retail Partners Are Seeing Real Results The numbers coming from FitAI retail partners are hard to ignore.
The platform delivers an average customer engagement rate of 45 to 60%, and shoppers who interact with it are 5 times more likely to return for a new purchase than traditional retail shoppers. John Wompey, Chief Operating and Customer Officer at Fit2Run, said, “FitAI enhances our store’s premium, end-to-end fit experience…
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