Aetrex’s FitAI Surpasses 2 Million Shoppers Across 500 Retail Locations Worldwide

What FitAI Actually Does FitAI uses proprietary 3D foot scanning hardware and AI software to match a customer’s unique foot shape against a database of 3D scanned footwear by brand and style, delivering fit ratings that range from “excellent” to “poor.” The process begins with a scan using either an Albert Pro or Zoe Pro device, after which the software instantly displays personalized fit recommendations from the retailer’s available inventory.

Once a retailer accumulates 5,000 foot scans to purchase data points, FitAI can also be activated online, allowing returning shoppers to receive personalized recommendations directly on the retailer’s website.

Larry Schwartz, CEO of Aetrex, said, “Our goal when we set out to create Aetrex FitAI was to equip sales associates with a tool to guide consumers to the right shoe fit for their unique feet, effectively building purchase confidence and promoting better foot health.

The result is a data-driven complement to the traditional sales associate interaction, offering a more detailed and consultative engagement that elevates the retail experience both in-store and online, enhancing brand loyalty.” Retail Partners Are Seeing Real Results The…