CELINE Returns to Shanghai’s Zhangyuan for the Second Edition of Its French Riviera Summer Pop Up

The second edition deepens the concept established in 2025, bringing a new iteration of the French Riviera universe to one of Shanghai‘s most architecturally significant addresses, now with a grander seascape façade, sand dunes, beach cabanas, a surf shop, and a dedicated customization room woven through Zhangyuan‘s iconic shikumen courtyards.

A Concept Born From a New Era The Été CELINE pop up was first introduced in April 2025 as a landmark moment for the Maison: the global debut of Creative Director Michael Rider’s first collection, following Hedi Slimane‘s tenure.

Inspired by nostalgic memories of summers spent in Saint Tropez and the celebrated Place des Lices, the concept was designed as a living destination rather than a conventional retail event, a slow paced, sun soaked escape imagined in the spirit of the French Côte d’Azur.

The first edition proved immediately resonant with Chinese audiences: on Weibo, the hashtag #CELINE夏日限时漫游 surpassed 46 million views within days of opening, and visitors queued to photograph, explore, and experience the space firsthand…