EcommerceNews

AI-Assisted Shopping Reaches 64% of U.S. Online Shoppers

As AI becomes a consumer-discovery channel, product data is evolving from catalogue maintenance into strategic retail media.

Online shopper browsing beauty products on a laptop while holding a payment card
EcommerceNews

AI-Assisted Shopping Reaches 64% of U.S. Online Shoppers

An online shopper browses products on a laptop. Image courtesy of Ryder.

Ryder’s 2026 study found that 64% of surveyed U.S. online shoppers use AI-assisted shopping tools. Search and shopping assistants led adoption, followed by review summaries, visual search, voice assistants and virtual try-on tools.

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