Amazon Faces Lawsuit Impacting 45 Million Shoppers in the UK

According to ACSO, the case centers on Amazon’s price-parity policies, which the group contends have unfairly impacted as many as 45 million UK consumers.

The allegations span a six-year period from August 2019 to August 2025, during which ACSO argues customers were forced to pay inflated prices when purchasing from third-party sellers on Amazon’s marketplace.

Allegations of Anti-Competitive Conduct At the heart of the lawsuit is the claim that Amazon’s price-parity policies restrict third-party sellers from offering lower prices for their products on alternative online platforms. In practice, ACSO argues, this prevents fair competition across the e-commerce marketplace.

By limiting sellers, Amazon allegedly shields itself from competitors who might otherwise undercut its prices, resulting in a less competitive environment that ultimately disadvantages consumers…