Overview
About Frame
FRAME is an American fashion brand known for premium denim and elevated basics. Founded in Los Angeles, it blends Parisian cool with Californian ease.
Latest coverage
Frame on RetailBoss
FRAME Brings California Cool to The Côte d’Azur With a New Cannes Boutique
A Riviera-inspired frame for California cool, featuring filtered natural light and Mediterranean elegance.
FRAME Opens First European Stores in Cannes and Monaco to Power Global Growth
FRAME has reached a key expansion milestone, opening its first two standalone stores in Europe with new locations in Cannes and Monaco this May. The move strengthens the modern luxury label’s…
Amelia Gray’s Frame Capsule Drops in Exclusive 24-Hour Vogue Preview
Amelia Gray x FRAME capsule collection just dropped a limited-edition line unveiled via Vogue with a special 24-hour exclusive shopping window beginning on November…
More in Fashion