Overview
About Frame
FRAME is an American fashion brand known for premium denim and elevated basics. Founded in Los Angeles, it blends Parisian cool with Californian ease.
Latest coverage
Frame News
FRAME Connects Kendall Jenner’s Los Angeles Lifestyle With Its Fall 2026 Wardrobe
The campaign pairs Hollywood Hills storytelling with a shoppable edit spanning denim, leather, suede and outerwear.
FRAME Opens Its First Netherlands Boutique Across Three Levels in Amsterdam
Amsterdam boutique showcases FRAME's denim, tailoring, knitwear, outerwear, and accessories in a stylish, residential atmosphere.
FRAME Brings California Cool to The Côte d’Azur With a New Cannes Boutique
A Riviera-inspired frame for California cool, featuring filtered natural light and Mediterranean elegance.
FRAME Opens First European Stores in Cannes and Monaco to Power Global Growth
FRAME has reached a key expansion milestone, opening its first two standalone stores in Europe with new locations in Cannes and Monaco this May. The move strengthens the modern luxury label’s presence on the French Riviera, aligning the brand with some of the region’s most coveted resort and…
Amelia Gray’s Frame Capsule Drops in Exclusive 24-Hour Vogue Preview
Amelia Gray x FRAME capsule collection just dropped a limited-edition line unveiled via Vogue with a special 24-hour exclusive shopping window beginning on November 13, 2025. The partnership between FRAME, the iconic Los Angeles-based luxury label, and model Amelia Gray…
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