ASOS Live has rapidly become one of fashion e-commerce’s most compelling platforms, proving especially effective for brands and creators looking to leverage video shopping and boost conversions. Offering an immersive, creator-led video shopping experience within the ASOS app, ASOS Live seamlessly fuses content with commerce, helping partners translate influence into tangible sales and lasting engagement.
What Is ASOS Live? The Creator-Commerce Blueprint
ASOS Live blends influencer and creator-generated content, real-time interactive shopping, and social-style engagement in a single dynamic channel. Fashion brands and creators host livestreams and on-demand shows, delivering styling tips, product launches, exclusive edits, beauty tutorials, and even digital runway events—while audiences can buy featured looks instantly or interact with hosts in real time.
“Today’s fashion lovers are discovering style through video and creator-led content. ASOS Live brings that inspiration directly into the shopping journey, helping customers feel confident, inspired and less overwhelmed by choice”, says Anthony Ben…
Sadoun, EVP of Digital Product at ASOS. High Engagement, High Conversions—The ASOS Live Advantage ASOS Live’s performance metrics demonstrate the power of combining video, authenticity, and commerce: Hundreds of thousands of views since its August launch, spanning live and replay events.
94% of views now occur via replay rather than live broadcast, confirming that flexible, on-demand access is essential for today’s shoppers.
Customers spend longer on site and convert at materially higher rates than those viewing traditional product pages Customers are spending more time on the site and converting at higher rates, with most views occurring on replay—highlighting the importance of flexible, on-demand access.
The retailer described the launch as a key step in its strategy to offer more inspiring shopping experiences and build stronger connections with customers…
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