BusinessFashion

Athleta Signs Multiyear Valkyries Deal With Team-Store Merchandise Planned for 2027

Athleta has signed a multiyear agreement to become the Golden State Valkyries’ official off-court apparel partner, combining arena marketing with a future team-store merchandise channel.

Athleta campaign athlete seated on a motorcycle in a mountain landscape.
BusinessFashion

Athleta Signs Multiyear Valkyries Deal With Team-Store Merchandise Planned for 2027

Athleta, My World. My Rules., Fall 2026 campaign. Illustrative imagery, not the Valkyries partnership launch. Courtesy of Athleta.

Athleta has signed a multiyear agreement to become the Golden State Valkyries’ official off-court apparel partner, combining arena marketing with a future team-store merchandise channel.

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