Australian Brand MCoBeauty Launches at Kroger Stores
MCoBeauty, Australia’s fastest-growing beauty brand, has officially launched in the United States, available exclusively at Kroger Family of Stores. Founded by Shelley Sullivan in 2016, MCoBeauty
Australian Brand MCoBeauty Launches at Kroger Stores
MCoBeauty, Australia’s fastest-growing beauty brand, has officially launched in the United States, available exclusively at Kroger Family of Stores. Founded by Shelley Sullivan in 2016, MCoBeauty has quickly risen to prominence in Australia, captivating beauty enthusiasts with its innovative and affordable beauty solutions.
With its U.S. debut, MCoBeauty is poised to bring this vision to a new audience, offering American consumers the opportunity to experience its trend-focused makeup and skincare items. Kroger, one of America’s leading retail companies, is thrilled to be the exclusive home for MCoBeauty’s U.S. launch.
“Bringing this must-have brand exclusively to Kroger invites beauty enthusiasts to our stores to access highly sought-after products and offers…
our customers more beauty options, maximizing convenience with every shopping experience.
Our Fresh for Everyone commitment means accessibility across every aisle and we proud to collaborate with MCoBeauty, a brand that shares this vision.” The launch features more than 250 beauty and skincare products, ensuring there’s something for everyone. Among the must-have items making their way to the U.S.
market are the XtendLash Tubular Mascara, renowned as Australia’s fastest-selling mascara; Super Glow Bronzing Drops, a cult-favorite product for achieving an endless summer glow; and the Flawless Glow Luminous Filter Foundation, designed to give skin the ultimate glowing filter-like finish.
Shelley Sullivan, CEO & Founder of MCoBeauty, shared her enthusiasm for the U.S…
Members-only article
Unlock the rest of this story
Join free to keep reading RetailBoss beauty coverage, industry analysis, and market intelligence.
Full article access
Industry analysis
Free account
Free access. No credit card required. Your account is created after you verify your email.
Discussion
0 Comments
No comments yet
Start the conversation
Share your take on this story and help shape the discussion.
Discussion
0 Comments
No comments yet
Start the conversation
Share your take on this story and help shape the discussion.
Sign in to join the discussion.