Latest Stories
MONDAY Swimwear expanded its physical retail footprint with the opening of a new flagship in New York City, following the strong performance of its debut boutique in Beverly Hills. The move marked a key step in the brand’s strategy to…
Hendrick’s Gin is expanding its footprint in experiential storytelling with Anotherland, a 90 minute immersive theater activation created in partnership with Gradient Experience to introduce its newest expression, Another Hendrick’s, featuring notes of orange blossom and cacao. The project positions…
As Ajmal Dubai accelerates its expansion into the United States, the heritage fragrance house is positioning its decades long expertise in oud as both a point of distinction and a gateway to a new generation of consumers. With a vertically…
The creator economy is entering a new phase of maturity, and with it comes a fundamental shift in how brands initiate partnerships. LTK has introduced its free Brand Platform, a data-driven system that enables brands to discover creators, manage partnerships,…
In Paris, Massimo Dutti is activating a focused brand play around quiet luxury and culture with a ten day Limited Edition pop-up experience running from April 17 to April 26, 2026. Conceived as an immersive environment rather than a standard…
e.l.f. Beauty is facing one of the most significant legal challenges in its history. A federal securities fraud class action lawsuit filed against the Oakland, California based beauty company and certain of its executives has survived a motion to dismiss,…
David Protein is facing a proposed class action that challenges the nutritional accuracy of one of the most talked about protein bars in the health and fitness market. The suit, filed on January 23 in the U.S. District Court for…
Fashion e-commerce has operated with the same structural limitation since its inception. The product is never actually on the customer. It exists on a model, a mannequin, or an abstracted sizing system that only loosely reflects physical reality. As a…
Chip Wilson, Founder of Lululemon and one of the company’s largest shareholders, has issued an open letter to potential CEO candidates, warning them that the brand’s current board may be “unfit to support visionary leadership.” The letter, published on March…
Madison Avenue has entered a new phase of scarcity. With vacancy rates hovering near historic lows, luxury retail in New York is no longer operating on a traditional expansion timeline. Access to territory has become a strategic asset, forcing international…