Amika Turns a Beverly Hills Home Into a Circus for The Protector Collection Launch
The Mane Act, a circus-inspired beauty launch by amika, showcased its new Protector Color Protect and Strengthen Collection in Beverly Hills.
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Articles by Alyssa Jade Mann
Iris van Herpen Invites Brooklyn Museum Visitors to Help Create a New Couture Garment
The exhibition, marking its North American debut, showcases over 140 haute couture designs alongside contemporary art and scientific objects.
Tiffany & Co. Opens Its Fourth US Open Pop Up at the Billie Jean King National Tennis Center
This year, Tiffany will engrave replica trophies on site, allowing champions to receive a personal memento shortly after their win, highlighting the brand's commitment to tradition and excellence.
M·A·C Cosmetics Brings 300 Creators to West Hollywood for the Lustreglass Launch
The Lustreglass Sheer-Shine Lipstick combines the comfort of a tinted balm with the look of a glossy lipstick.
Gap Inc. Gives Nearly 40 Million Encore Members New York Fashion Week Access
As Fashion Week unfolds from September 9-14, Encore will offer members a curated selection of events, from runway shows to special programming, providing a closer look at the fashion industry.
Salomon Opens Its 10th Australian Store With a New Perth Flagship at Karrinyup
The store's design draws from Salomon's mountain heritage, translating its outdoor performance identity into an immersive retail environment.
Brooks Running Targets 30 China Stores by 2027 With a Chengdu Expansion
The new store and Run Hub offer runners a comprehensive experience, from footwear testing to community engagement.
KAILAS FUGA Opens Its First European Store Days Before UTMB
The new store in Chamonix, France, will introduce its trail running footwear, apparel, and performance equipment to European consumers, marking a significant step in the brand's expansion into the region.
BIRKENSTOCK Opens Two New China Boutiques in Hangzhou and Shanghai
The brand's strategic investment in premium shopping destinations reflects its dedication to providing high-quality footwear that supports natural foot movement.
On and Cadence Bring Marathon Fuel to Chicago Runners Before Race Week
This unique activation supported marathon training by offering pre-filled running belts and bottles with Cadence bars, electrolytes, and gels.