Author Profile

Ifrah Nadeem

RetailBoss Contributor

Ifrah Nadeem covers brand campaigns, partnerships, and retail experiences for RETAILBOSS, with a background in advertising and marketing.

  • News
  • Retail
  • Fashion
  • Luxury
  • Beauty

About

About Ifrah Nadeem

Ifrah Nadeem covers brand campaigns, partnerships, and retail experiences across fashion, beauty, and luxury for RETAILBOSS. She has a background in advertising and marketing. Her work follows how brands reach customers through collaborations, ambassador campaigns, store openings, and experiential events. Her recent coverage includes L'Oreal Groupe's partnership with Paris Saint-Germain, Saie's London pop-up, and retail expansion by brands including Furla and Montblanc.

Latest Stories

Articles by Ifrah Nadeem

Space NK — Beyond Beauty installation — photograph 1

Space NK Connects Covent Garden Beauty Sampling With 14 In-Store Gift Offers

Space NK linked outdoor product discovery with its nearby store during Covent Garden’s Beyond Beauty festival, combining consultations and sampling with 14 exclusive gifts with purchase. The September 4–13 activation brought seven beauty brands and seven fragrance brands into a ten-day programme across the Piazza and the retailer’s Neal Street location.

BeautyEvents
Model holding BYOMA LONGEVIT-8 Peptide Serum

BYOMA Takes LONGEVIT-8 Serum Into International Beauty Retail

BYOMA is bringing its barrier-first skincare positioning into the longevity category with LONGEVIT-8 Peptide Serum, supported by a rollout across Ulta Beauty, Cult Beauty and Sephora markets. The brand says the serum is available through those retailers, with a Boots UK launch planned for September 16.

BeautyNews
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