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Pringles is turning up the romance and the crunch for the 2026 Big Game, debuting a salty meets sweet love story starring Sabrina Carpenter and a “snack of a soulmate” built entirely from crisps, Pringleleo. A Love Story Built Crisp…
The AMIRI Fall Winter 2026 collection, titled “Laurel Canyon, 1976,” is a profound exploration of Los Angeles’s cultural history, specifically the golden era of the Laurel Canyon music scene. Designer Mike Amiri, whose birth year was 1976, used this pivotal…
Maybelline New York is deepening its global youth strategy with the appointment of Chinese top boy group Teens in Times (TNT) as its newest Brand Ambassadors and Global Partners, marking one of the brand’s most high profile Asia driven collaborations…
Balenciaga is turning runway innovation into a materials first moment for Spring 26, debuting an advanced bioengineered silk alternative with AMSilk and 3D woven tailoring with WEFFAN, in collaboration with the Kering Material Innovation Lab. With these launches now reaching…
Moroccanoil is entering lip care with a new argan oil infused balm that targets hydration, comfort, and a sensorial, lifestyle driven experience for beauty shoppers. The launch strengthens Moroccanoil’s position as an oil infused beauty leader while tapping into demand…
Estée Lauder has named acclaimed British actress Daisy Edgar Jones as its newest Global Brand Ambassador, strengthening the brand’s connection with a younger, cinema-savvy consumer who values storytelling, individuality, and modern luxury beauty. Daisy Edgar-Jones steps into global beauty spotlight…
NEW YORK-based wearable tech brand Peripherii is officially bringing fashion and function together with the launch of Priamble™, a new line of audio earrings designed for modern women who refuse to choose between style and connectivity. The collection, which debuted…
Chloé has made a decisive move into the Australian market with its first standalone boutique in Sydney, anchoring the French maison in one of the Asia Pacific region’s most dynamic luxury hubs. The new 117 square metre (1,260 square foot)…
The Hypebeast x Ray-Ban Mega Balorama drop is more than a glossy accessory; it is a case study in how legacy eyewear and digital media can co-author a collectible with real cultural weight. Leaning into scarcity, nostalgia, and event-driven storytelling,…
REAL YOUNG is pitching its H700 earphones as “the world’s first JWS – Jewelry Wearable Stereo,” transforming everyday audio technology into fashion jewelry that can be worn as earrings, pendants, or clips instead of traditional earbuds. The campaign positions the…