L’Occitane Takes Its Provençal Heritage to Armenia for a 20-Creator Experience
L’Occitane marks its 50th anniversary with 20 influencers in Armenian lavender fields.
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Articles by Ifrah Nadeem
ASOS Magazine Returns as the Retailer Puts Styling Advice Back Into Discovery
ASOS connects its autumn campaign to the return of ASOS Magazine.
Boots Refreshes Oxford Retail Park Around Health, Beauty and Wellness
Boots confirms a health, beauty and wellness refresh at Oxford Retail Park.
Armani Beauty Turns Selfridges’ Dolci Blush Preview Into an Interactive Takeover
Armani Beauty’s Selfridges takeover combines a charm station, games and a colour-changing photobooth, giving the retailer’s exclusive Dolci Blush preview an experiential setting.
Tory Burch Connects Tennis and Fashion Through Snoopy in Style NYC
Tory Burch’s one-off Snoopy design places the brand inside a cultural exhibition timed around New York’s fashion and tennis calendar.
Loewe Names Spike Fearn as a New Brand Ambassador
Loewe’s appointment of Spike Fearn adds a new public-facing relationship to its brand-building activity.
Jaeger LeCoultre Names Robert Pattinson Global Ambassador for a New Creative Chapter
Robert Pattinson joins Jaeger LeCoultre as its Global Ambassador, highlighting the brand's commitment to innovation and artistic expression.
Fendi’s Baguette Re-Edition Campaign Puts Personal Identity Ahead of the Bag Itself
Fendi’s Fall/Winter 2026–27 Baguette Re-Edition campaign uses a diverse creative cast to position the iconic bag as personal expression.
Prada Turns Its Handbag Into ‘Prada Antique’
Prada gives six handbag silhouettes a hand-finished, cocoa-brown leather treatment designed to create an individually antiqued appearance.
Jennie Wears Custom Alexander McQueen for Summer Sonic in Osaka
Jennie wore custom Alexander McQueen designs from three collections during her Summer Sonic Festival performance in Osaka.