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Coty Brings Chloé Le Nectar Into a Music-Led Retail Activation With Nocibé

Coty and Chloé brought Le Nectar to a two-day experiential activation at LA PATATE DOUCE with retail partner Nocibé and a perfumer-led masterclass.

Guests holding Chloé Le Nectar bottles at the music-led fragrance activation
MarketingNews

Coty Brings Chloé Le Nectar Into a Music-Led Retail Activation With Nocibé

Image: Coty / Chloé Parfums.

Coty and Chloé staged a two-day experience for Chloé Le Nectar at LA PATATE DOUCE in partnership with beauty retailer Nocibé. The activation used a 1970s-inspired, music-led setting to introduce the fragrance to influencers, media and consumers, extending the product launch beyond a conventional counter display.

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