Beauty

Nykaa Adds Oribe Exclusively to Its India Beauty Assortment

Nykaa has begun selling Oribe in India on an exclusive basis, adding the luxury haircare brand to its growing selection of international beauty labels.

Oribe haircare featured in Nykaa's India launch video cover
Beauty

Nykaa Adds Oribe Exclusively to Its India Beauty Assortment

Image: Nykaa.

Nykaa has added luxury haircare brand Oribe to its India assortment on an exclusive basis. The retailer announced the arrival of the brand and is already displaying Oribe products on its ecommerce site, giving the American salon-founded label a dedicated route to Indian beauty shoppers.

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