Author Profile

Ifrah Nadeem

RetailBoss Contributor

Ifrah Nadeem covers brand campaigns, partnerships, and retail experiences for RETAILBOSS, with a background in advertising and marketing.

  • News
  • Retail
  • Luxury
  • Fashion
  • Marketing

About

About Ifrah Nadeem

Ifrah Nadeem covers brand campaigns, partnerships, and retail experiences across fashion, beauty, and luxury for RETAILBOSS. She has a background in advertising and marketing. Her work follows how brands reach customers through collaborations, ambassador campaigns, store openings, and experiential events. Her recent coverage includes L'Oreal Groupe's partnership with Paris Saint-Germain, Saie's London pop-up, and retail expansion by brands including Furla and Montblanc.

Latest Stories

Articles by Ifrah Nadeem

Neiman Marcus Ralph Lauren Debut 52-Piece Exclusive Patchwork Americana Collection

Neiman Marcus Ralph Lauren Debut 52-Piece Exclusive Patchwork Americana Collection

In a landmark collaboration, Neiman Marcus and Ralph Lauren have unveiled Patchwork Americana, a 52-piece exclusive collection blending Ralph Lauren’s timeless design ethos with modern craftsmanship. Marking the American luxury house’s first-ever exclusive line for the retailer, the assortment spans men’s, women’s, and children’s apparel, celebrating the…

BusinessNews
Lemonblush’s New Bikinicare Line Is Here to Shake Up Skincare

Lemonblush’s New Bodycare Line Is Here to Shake Up Skincare

Move over, outdated body care—Black-owned beauty disruptor Lemonblush is shaking up the game with its fiercely anticipated bodycare line. Founded by powerhouse attorney-turned-beauty founder, Charis Dorsey, this luxe collection isn’t just body care; it’s a radical act of love for…

BeautyNews
Bloomingdale’s Drops Exclusive The White Lotus x AQUA Line

Bloomingdale’s Launches Exclusive The White Lotus x AQUA Line

Bloomingdale’s has unveiled an exclusive fashion collaboration, The White Lotus x AQUA, inspired by the critically acclaimed HBO Original series, The White Lotus. This partnership with Warner Bros. Discovery Global Consumer Products celebrates the highly anticipated third season of the show, which…

FashionNews
David Yurman and Michael B. Jordan Continue Partnership

David Yurman and Michael B. Jordan Continue Partnership

David Yurman, America’s foremost luxury jewelry brand, proudly introduces its Spring 2025 Chevron Campaign. Featuring acclaimed actor, director, producer, and global brand ambassador Michael B. Jordan. This campaign celebrates the modern man’s journey of self-expression and pursuit of excellence, set against the…

FashionNews
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