Author Profile

Ifrah Nadeem

RetailBoss Contributor

Ifrah Nadeem covers brand campaigns, partnerships, and retail experiences for RETAILBOSS, with a background in advertising and marketing.

  • News
  • Retail
  • Luxury
  • Fashion
  • Marketing

About

About Ifrah Nadeem

Ifrah Nadeem covers brand campaigns, partnerships, and retail experiences across fashion, beauty, and luxury for RETAILBOSS. She has a background in advertising and marketing. Her work follows how brands reach customers through collaborations, ambassador campaigns, store openings, and experiential events. Her recent coverage includes L'Oreal Groupe's partnership with Paris Saint-Germain, Saie's London pop-up, and retail expansion by brands including Furla and Montblanc.

Latest Stories

Articles by Ifrah Nadeem

SKIMS Teams Up with Dolce&Gabbana for Lingerie Collection

SKIMS Teams Up with Dolce&Gabbana for Lingerie Collection

SKIMS has partnered with the luxury fashion house Dolce&Gabbana to launch a new lingerie collection that blends comfort with high fashion. This collaboration showcases a unique mix of SKIMS’ signature styles and Dolce & Gabbana’s iconic designs, aiming to redefine…

FashionNews
TikToker Carla Rockmore Launches Fashion Collection Exclusively with QVC

TikToker Carla Rockmore Launches Fashion Collection at QVC

Carla Rockmore, a celebrated fashion designer and renowned social media influencer, has recently launched her exclusive collection with QVC. Known as the “Real Life Carrie Bradshaw,” Rockmore’s collaboration features a stylish array of faux leather lady shirtdresses in regular and…

FashionNews
Bebe x Ciara's Launches Capsule Collection for Fall 2024

Bebe Partners With Ciara for Fall 2024 Capsule Collection

Bebe and Ciara have launched their highly anticipated Fall 2024 Capsule Collection, offering a chic blend of edgy, glamorous styles perfect for the modern fashion enthusiast. This collaboration brings Ciara’s unique flair to Bebe’s staple categories, including dresses, denim, sportswear,…

Fashion
SHEIN Unveils 'Shades of Hue' Collaboration With Maalavidaa

SHEIN Unveils ‘Shades of Hue’ Collaboration With Maalavidaa

Global fashion retailer SHEIN announced its latest collaboration under the SHEIN X program: the ‘Shades of Hue’ collection, created with digital artist Maalavidaa. This collaboration will captivate art lovers and fashion enthusiasts by celebrating self-expression and individuality through vibrant designs.…

FashionNews
SHEIN X MONSE collection

SHEIN X MONSE Launch Exclusive Independent Designers Collection

SHEIN X has revealed an exclusive collection in collaboration with the renowned luxury fashion brand MONSE. This collaboration, which was made public on July 10th, 2024, combines chic aesthetics with a significant mentorship program for independent fashion designers. Shein, widely…

LuxuryNews
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