Author Profile

Ifrah Nadeem

RetailBoss Contributor

Ifrah Nadeem covers brand campaigns, partnerships, and retail experiences for RETAILBOSS, with a background in advertising and marketing.

  • News
  • Luxury
  • Retail
  • Fashion
  • Marketing

About

About Ifrah Nadeem

Ifrah Nadeem covers brand campaigns, partnerships, and retail experiences across fashion, beauty, and luxury for RETAILBOSS. She has a background in advertising and marketing. Her work follows how brands reach customers through collaborations, ambassador campaigns, store openings, and experiential events. Her recent coverage includes L'Oreal Groupe's partnership with Paris Saint-Germain, Saie's London pop-up, and retail expansion by brands including Furla and Montblanc.

Latest Stories

Articles by Ifrah Nadeem

Sofia Richie Grainge Is New Face of Sculpted Cable

Sofia Richie Grainge Is New Face of Sculpted Cable

The leading American luxury jewelry brand, David Yurman has unveiled its latest campaign featuring the brand’s new face, Sofia Richie Grainge. The social media sensation is the star of the Fall 2023 campaign, which showcases the brand’s newest iteration of their…

Fashion
Macy’s and Gap Collaborate to Launch Exclusive Sleepwear

Macy’s and Gap Collaborate to Launch Exclusive Sleepwear

Macy’s, a leading department store chain, has announced an exclusive partnership with Gap, a renowned American clothing and accessories retailer. This marks the first-ever collaboration between these two iconic brands, merging Macy‘s rich heritage and industry expertise with Gap’s legacy…

MerchandisingRetail
Neiman Marcus Launches Fall 2023 campaign, New Frontiers

Neiman Marcus Launches Fall 2023 campaign, New Frontiers

Dallas-based luxury retailer, Neiman Marcus has announced the launch of its innovative Fall 2023 campaign, New Frontiers. The campaign draws inspiration from the brand’s rich heritage while simultaneously looking towards the future. It aims to inspire discovery across all three facets…

MarketingRetail
Xylyx Bio and Alec Batis Unveil Sweet Chemistry

Xylyx Bio and Alec Batis Unveil Sweet Chemistry

In the realm of regenerative medicine and cosmetic science, Xylyx Bio, a leading regenerative medicine company, has joined forces with Alec Batis, a distinguished product innovator and research chemist. The strategic collaboration aims to introduce Sweet Chemistry Evidence-Based Regenerative Skincare…

BeautySkincare
INDOCHINO Unveils Fall/Winter 2023 Collection

INDOCHINO Unveils Fall/Winter 2023 Collection

INDOCHINO, the global pioneer in custom apparel, has unveiled its much-anticipated Fall/Winter 2023 collection. The collection is a continuation of the brand’s theme, “A Story In The Making,” introduced in Spring/Summer 2023. This theme emphasizes the brand’s unique ability to…

Fashion
Savage X Fenty Launches Maternity Wear

Savage X Fenty Launches Maternity Wear

Savage X Fenty, the lingerie brand founded by superstar musician and fashion designer Rihanna, has made a bold move into the maternity wear market. The brand, known for its commitment to diversity in size and color, launched its new maternity…

FashionRetail
TruSkin announces first ever brand ambassador

TruSkin announces first ever brand ambassador

TruSkin, a leading plant-powered skincare brand, has announced its first partnership with rising star Kylie Cantrall. This collaboration marks the brand’s first ambassadorship and is set to revolutionize skincare for a new generation. The partnership was born out of mutual…

BeautyRetail
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