Author Profile

Ifrah Nadeem

RetailBoss Contributor

Ifrah Nadeem covers brand campaigns, partnerships, and retail experiences for RETAILBOSS, with a background in advertising and marketing.

  • News
  • Luxury
  • Retail
  • Fashion
  • Marketing

About

About Ifrah Nadeem

Ifrah Nadeem covers brand campaigns, partnerships, and retail experiences across fashion, beauty, and luxury for RETAILBOSS. She has a background in advertising and marketing. Her work follows how brands reach customers through collaborations, ambassador campaigns, store openings, and experiential events. Her recent coverage includes L'Oreal Groupe's partnership with Paris Saint-Germain, Saie's London pop-up, and retail expansion by brands including Furla and Montblanc.

Latest Stories

Articles by Ifrah Nadeem

Bath and Body Mens_Shop_Fragrances_Fall_2023

Bath & Body Works’ Men’s Shop Goes on the Road

Bath & Body Works, a leading specialty retailer, is setting its sights on dominating the men’s personal care and grooming sectors. The company is launching an ambitious marketing campaign that involves collaborations with prominent figures from both professional and college…

Beauty
BELLAMI Introduces New Silk Seam™ Clip-In Hair Extensions

BELLAMI Introduces New Silk Seam™ Clip-In Hair Extensions

BELLAMI Hair unveiled its highly anticipated Fall 2023 Silk Seam™ collection, introducing five new exclusive shades, bringing the total color offerings to an impressive 44 – the most available on the market. The Fall 2023 Silk Seam™ campaign was a…

Beauty
The Best Products for Hair Extensions Canada

Best Products for Hair Extensions Launches In Canada

BELLAMI, a global leader in the hair extensions industry, has recently launched BELLAMI professional-grade hair care collection in Canada. This innovative line of products is the first of its kind, offering professional-grade care for hair extensions both in-salon and at…

Beauty
Pantene Announces Kelsea Ballerini as Newest Healthy Hair Ambassador

Kelsea Ballerini: The New Face of Pantene

Pantene, the world’s leading conditioner brand, has recently announced a new partnership with country music superstar, Kelsea Ballerini. Known for her chart-topping hits and unique sense of style, Ballerini is now set to become the newest face of Pantene, kicking…

BeautyHair care
Affordable Jewelry Brands

Affordable Jewelry Brand: Saurin Jiya

In the world of luxury jewelry, one name stands out for its unique blend of innovation, sustainability, and affordability – Saurin Jiya. The brand’s founder, Jiya Patel, is not your typical entrepreneur. She embarked on her journey into the realm…

Exclusive
Oh Polly Middle East

Oh Polly brings fashion collection to Middle East

Founded in Glasgow in 2015 by Claire Henderson, Oh Polly is a fast-fashion pure play brand has grown exponentially over the years, with offices in Liverpool, Los Angeles, Dhaka, and Guangzhou. Today, we bring you exciting news about Oh Polly’s…

Fashion
harry-rosen

Harry Rosen: A Beacon of Luxury Menswear in Canada

Harry Rosen, a name synonymous with luxury menswear in Canada, has been setting the tone for high-end fashion since 1954. Known for its unrivalled quality and timeless elegance, Harry Rosen Inc. is a retail chain offering discerning customers exquisite clothing,…

Fashion
Saints & Sinners Haircare Announce Repackaging of Hair Care Masque

Saints & Sinners Haircare Announce Repackaging of Hair Care Masque

Saints & Sinners Haircare, a luxury haircare brand, announced the repackaging of its award-winning Velvet Divine Hair Masque into a travel-friendly tube. The brand is celebrated for consistently delivering salon-quality results with clean formulations, refusing to use inexpensive, toxic ingredients…

Beauty
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