Rare Beauty, the beloved beauty brand founded by singer and actress Selena Gomez, is taking a bold new step into the world of scent. The brand has officially announced the launch of its first-ever eau de parfum, accompanied by a range of complementary Fragrance Layering Balms designed to create custom, mood-based scent experiences.
More than just another fragrance launch, Rare Beauty’s debut in the category reflects two of the brand’s hallmarks: thoughtful artistry and radical inclusivity. The perfume is crafted in France with renowned perfumer Jérôme Epinette of Robertet and blends gourmand and spicy notes in an inviting, versatile composition. The bottle itself is a feat of inclusive design, created with care for those with dexterity challenges.
A Scent Profile Designed to Evolve
Rare Beauty’s eau de parfum brings together caramel, pistachio, pink pepper, vanilla, and ginger, melting into a warm base of sandalwood. The formula features ingredients sourced globally,…
pink pepper from Australia, ginger from Nigeria, upcycled cocoa beans from West Africa, sandalwood from New Caledonia, and tonka beans from Venezuela to create a fragrance that’s both indulgent and sophisticated.
The scent is made to be worn solo or layered with one of four Fragrance Layering Balms: Woody Oak, Floral Peony Blossom, Amber Vanilla, and Fresh Bergamot. The primers allow the wearer to tailor the fragrance to their mood or the moment.
As Selena Gomez explains, “My days are never the same, so I wanted a fragrance that evolves for the moment.
Something that could take me from a quiet morning at home to a big night out—and always feels just right.” Inclusivity in Every Detail In keeping with Rare Beauty’s mission of accessibility in beauty, Gomez and her team ensured the fragrance bottle was designed for comfortable use by people of all abilities…
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