Author Profile

Jeanel Alvarado

EDITOR-IN-CHIEF

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

Online Fashion Sales Hit $1.2 Trillion in Worldwide Surge

Online Fashion Sales Hit $1.2 Trillion in Worldwide Surge

The global apparel industry in 2025 is reaching new heights, with a market value estimated at $1.84 trillion—representing about 1.6% of the world’s GDP and solidifying its place among the largest consumer markets worldwide. According to the latest Uniform Market…

Insights
Viral Stanley Tumbler’s Copycat Battle Lands in Federal Court

Viral Stanley Tumbler’s Copycat Battle Lands in Federal Court

Stanley tumblers have become a social media sensation, inspiring everything from viral trends to long lines at retailers. However, in November 2025, the company behind the iconic drinkware—Pacific Market International (PMI)—filed a high-profile lawsuit against discount retailer Five Below, accusing…

LawNews
Retail Returns Hit $850 Billion: NRF Report Reveals New Risks

Retail Returns Hit $850 Billion: NRF Report Reveals New Risks

The National Retail Federation’s (NRF) newly released 2025 Retail Returns Landscape reveals an eye-popping forecast: U.S. retailers are expected to process $849.9 billion in merchandise returns this year, representing nearly 15.8% of total sales—a slight decrease from 2024 but still…

InsightsRetail
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