Author Profile

Jeanel Alvarado

EDITOR-IN-CHIEF

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

Phlur Is Going Global With Sephora Europe and Mexico

Phlur Is Going Global With Sephora Europe and Mexico

Phlur is taking its viral, modern fine fragrance play global, entering Sephora Europe and Sephora Mexico in spring till summer 2026 as it accelerates beyond its North American base. The move follows earlier expansion into Sephora Middle East and Mecca…

RetailSephora
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