Latest Stories
SOS, a female-founded creator and operator of interactive vending machines delivering premium products and digital content in public spaces, including Fenway Park, FLA Live Arena, Prudential Center, and Boston Children’s Hospital, has raised $3.4 million in funding. The company is…
e.l.f. Beauty is proud to announce it has eliminated more than one million pounds of packaging materials through its Project Unicorn initiative. Project Unicorn was launched in 2019 to elevate the brand’s product assortment, presentation, and on-shelf presence through innovative…
In 2021, REVOLVE, a next-generation fashion retailer for Millennial and Generation Z consumers, launched its innovative Brand Ambassador Program. This program marked a significant milestone in the company’s influencer marketing strategy and established a new direction in the social commerce…
LTK, formerly known as rewardStyle and LIKEtoKNOW.it, is a pioneer in the creator economy and the largest global influencer marketing platform. Founded in 2011 by Amber Venz Box and Baxter Box, LTK has grown into a three-sided marketplace catering to…
The RealReal, the world’s largest online marketplace for authenticated luxury resale goods, has demonstrated remarkable resilience and growth despite the challenges posed by the COVID-19 pandemic. With over 31 million members, the platform offers a safe and reliable space for…
OLAPLEX, a renowned hair care brand, has expanded its distribution by launching retail products at Ulta Beauty stores and online. This move comes after the successful salon partnership between the two companies. The launch took place in January 2022, allowing…
Gymshark, a renowned British fitness apparel and accessories brand, has taken a significant step forward by opening its first-ever flagship store. Located on the prestigious Regent Street in London, this milestone marks a new chapter for the company that was…
Marta Ortega Pérez, the youngest daughter of Zara’s billionaire founder Amancio Ortega, has taken over as chairwoman of Inditex, the world’s largest fashion retailer and parent company of high street brands such as Zara, Bershka, and Massimo Dutti. The 37-year-old…
Toys”R”Us has made a triumphant return with the opening of a two-story flagship store at the American Dream mall in East Rutherford, New Jersey. Spanning 20,000 square feet, this impressive store is designed to cater to children of all ages…
Fabletics, a popular activewear brand, has recently debuted its first-ever lifestyle collection called Velour, with actress and singer Vanessa Hudgens as the face of the marketing campaign. Launched on December 1, 2021, the Velour collection draws inspiration from the retro-chic…