Travel as Self-Expression for Gen Z For Gen Z, travel is less about ticking off classic bucket-list sights and more about curating experiences that align with passions like beauty, art, nature, food, and self-care.
Instead of rigid, milestone-style itineraries, they are building trips around what feels “most them,” from mountain resets to bookstore crawls or skincare-led city breaks.
Viral formats such as BookTok, GRWMs, and “girl dinner” are influencing where they go, what they do, and how they share it, turning TikTok and Instagram into real-time mood boards for destination inspiration.
Lourdes Losada, Director of Americas at Skyscanner, said that “Gen Z is rewriting the travel playbook,” describing their trips as expressive, intentional, and deeply shaped by the cultural trends they live every day…