Contributor Profile

Jeanel Alvarado

EDITOR-IN-CHIEF

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

Labubu Strategy Pop Mart

How Pop Mart Engineered a Global Labubu Craze Overnight

Beanie Babies took years to build global momentum. Pokemon cards needed months of word-of-mouth marketing. Labubu dolls conquered the world in weeks. The difference reveals something fundamental about how cultural phenomena spread in the digital age. Traditional collectible cycles relied…

InsightsRetail
Ulta Beauty Launches K-Beauty World Nationwide With 8 Korean Brands

Ulta Beauty Launches K-Beauty World Nationwide With 8 Korean Brands

Ulta Beauty has unveiled K-Beauty World, an innovative retail platform dedicated to the discovery of authentic Korean beauty, is now launching nationwide at Ulta Beauty. Powered by leading retail partner Landing International and expertly curated by entrepreneur Sarah Chung Park, the movement kicks…

BeautyNews
Why DTC Brands Keep Failing in Physical Retail

Why DTC Brands Keep Failing in Physical Retail

DTC brands are closing stores faster than they opened them. Allbirds plans to shutter up to 15 underperforming stores in 2024. That represents roughly one-third of their entire fleet. The financial damage? Between $7 million and $9 million in closure…

InsightsStrategy
GUESS 2024-25 ESG Report Shows Major Wins

GUESS 2024-25 ESG Report Shows Major Wins

GUESS is doubling down on sustainability with bold new results. The fashion industry is experiencing a transformative shift toward sustainability, and GUESS is positioning itself at the forefront of this movement with the release of its comprehensive FY2024–2025 Environmental, Social,…

FashionNews
KENT Shark Tank Update with Daymond John

KENT Shark Tank Update with Daymond John

Sometimes, the biggest sustainability gaps are hiding in the smallest items. The story of KENT begins with a simple but profound realization. Stacy Grace, a Canadian sustainability expert living in Los Angeles, was frustrated by the lack of natural, comfortable…

FashionNews
Behave Bras Shark Tank Update

Behave Bras Shark Tank Update

One pitch, one bra, and one of the fastest Shark Tank deals ever. When entrepreneur Athena Kasvikis stepped into the Shark Tank during Season 13, she wasn’t just pitching a business; she was solving a problem that affected over 50…

FashionNews
Brandy Melville Files Lawsuit Against Shein for Stolen Photos

Brandy Melville Files Lawsuit Against Shein for Stolen Photos

Another fashion war just hit the courtroom, and this one’s personal. The fast fashion world is witnessing another high-stakes legal battle as Brandy Melville takes on retail giant Shein in federal court. The California-based brand’s holding company, Bastiat USA, has…

NewsRetail
Ulta Beauty Acquires Space NK to Enter UK Market with 83 Stores

Ulta Beauty Acquires Space NK to Enter UK Market with 83 Stores

Ulta Beauty has officially acquired Space NK Limited, a leading British beauty retailer, marking a major milestone in its international expansion strategy. The purchase from Manzanita Capital, a seasoned investor in premium beauty, allows Ulta Beauty to establish a direct footprint in…

BeautyNews
Shakira’s Haircare Brand isima Hits Ulta Stores

Shakira’s Haircare Brand isima Hits Ulta Stores

Shakira is turning personal hair struggles into powerful solutions. Shakira Mebarak has transformed her decades-long hair journey into a groundbreaking haircare brand that promises to address the complex needs of diverse hair types, particularly within the Latin community. The international…

BeautyHair care
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