Contributor Profile

Jeanel Alvarado

EDITOR-IN-CHIEF

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

Scaling Supergut from Target Shelves to Global Gut Health Dominance

Scaling Supergut from Target Shelves to Global Gut Health Dominance

Supergut, the trailblazing gut health and GLP-1 nutrition brand, has closed a significant minority growth investment led by Full Frame Growth Partners, signaling its ambition to dominate the $51.6B digestive wellness market. The funding round, which includes participation from The Production Board, Cultivian…

NewsRetail
75% of Consumers are Interested in Intelligent Packaging

75% of Consumers are Interested in Intelligent Packaging

The 2025 merger of International Paper and DS Smith has created a global packaging leader uniquely positioned to address evolving consumer demands. A recent DS Smith survey of 1,048 U.S. adults highlights sustainability as the non-negotiable priority for shipping packages,…

Insights
VIOLETTE_FR Launches at Sephora

VIOLETTE_FR Launches French-Inspired Beauty at Sephora

VIOLETTE_FR, the multi-category beauty brand founded by French makeup artist Violette Serrat, is set to make its highly anticipated debut at Sephora in North America. Launching today in the US and March 24, 2025, in Canada, the brand will be…

BeautyDTC
Cécred

Cécred’s Ulta Partnership Marks Biggest Haircare Rollout

Beyoncé’s Cécred has redefined celebrity beauty branding with its Ulta Beauty partnership – the retailer’s largest exclusive haircare launch – combining scientific credibility, inclusive positioning, and experiential retail at an unprecedented scale. Starting April 6, 2025, the 30-time award-winning hair…

BeautyHair care
RETAILBOSS DISCOVERY

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