Contributor Profile

Jeanel Alvarado

RetailBoss Contributor

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

Maybelline Brings Virtual Makeup To Video Calls

Maybelline Brings Virtual Makeup To Video Calls

Maybelline New York  has taken a significant step into the digital makeup world by introducing virtual makeup looks for Microsoft Teams users. This innovative feature is part of a collaboration with Microsoft and aims to revolutionize the way people prepare…

BeautyTechnology
Canada Goose launches sustainable re-commerce platform

Canada Goose launches sustainable re-commerce platform

Canada Goose, the renowned outerwear company, has recently expanded its sustainability efforts with the launch of a re-commerce platform named “Canada Goose Generations”. The platform, which debuted in Canada on July 28, 2023, allows consumers to trade in and purchase…

FashionFootwear
Authentic Brands Group acquires Rockport

Authentic Brands Group acquires Rockport

Authentic Brands Group, a leading brand development company, has recently made a significant move in the retail industry by acquiring the renowned footwear brand, Rockport. This acquisition is a strategic step for ABG, which already boasts an impressive portfolio of…

FootwearRetail
Shein faces lawsuit with H&M in Hong Kong

Shein faces lawsuit with H&M in Hong Kong

Fast-fashion giant Shein is once again in the legal spotlight, this time facing a lawsuit from Swedish fashion retailer Hennes & Mauritz AB (H&M). The litigation, which has been ongoing since 2021, accuses Shein of copyright infringement. This marks another…

FashionLaw
Superdry to close eight UK franchise stores

Superdry to close eight UK franchise stores

Superdry, the renowned British fashion brand, has announced plans to close eight of its 104 stores across the UK this year. The decision comes as the company grapples with a challenging retail environment, exacerbated by the cost-of-living crisis and poor…

FashionReal Estate
SherryWear designer sues Nike over patented design

SherryWear designer sues Nike over patented design

Sherry Goff, a Florida-based entrepreneur and founder of SherryWear LLC, has filed a lawsuit against global sportswear giant, Nike. The lawsuit alleges that Nike copied her patented design for a sports bra with pockets, a claim that could have significant…

FashionLaw
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