Contributor Profile

Jeanel Alvarado

RetailBoss Contributor

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

Gen Z vs. Millennials: Their Spending Habits Differ

Gen Z vs. Millennials: Their Spending Habits Differ

Zillennials, a micro-generation born between 1990 and 2000, are a unique blend of Millennials and Generation Z characteristics. They have a strong work ethic like Millennials but also desire a better work-life balance, similar to Generation Z. This group places…

RetailTrends
Footlocker is closing 400 stores

Footlocker is closing 400 stores

Foot Locker, a leading athletic footwear retailer, has announced plans to close 400 stores by 2026. This decision comes as part of the company’s strategy to become more relevant to younger shoppers by relaunching its retail brands, introducing “experiential” new…

Retail
Fashion Retailer Scotch & Soda Seeks Bankruptcy Protection

Fashion Retailer Scotch & Soda Seeks Bankruptcy Protection

Scotch & Soda, a Dutch fashion retail company known for its high-end casual clothing and accessories, has filed for bankruptcy for its Dutch operations. The Amsterdam-based company, owned by an affiliate of Sun Capital Partners, Inc., has faced serious cash…

Retail
Dollar General invests $100M in staffing and stores

Dollar General invests $100M in staffing and stores

Dollar General, a leading discount retailer in the United States, has announced plans to invest $100 million in its stores, primarily focusing on staffing. This decision comes as the company aims to improve customers’ in-store experience and address recent scrutiny…

Retail
Hyper-Personalization: 7 Examples of Retail Marketing

Hyper-Personalization: 7 Examples of Retail Marketing

Hyperpersonalization is revolutionizing the retail industry by offering a more tailored and individualized shopping experience for customers. As technology continues to advance, particularly in the fields of artificial intelligence (AI) and machine learning, hyperpersonalization is becoming increasingly important for businesses…

DTCEcommerce
Walmart Launches Its New Content Creator Platform

Walmart Launches Its New Content Creator Platform

Walmart has recently launched a new platform called Walmart Creator, designed to connect content creators and influencers with the retail giant. This innovative platform aims to provide creators with the tools and resources they need to monetize shoppable products from…

MarketingStrategy
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