Contributor Profile

Jeanel Alvarado

EDITOR-IN-CHIEF

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

Top 10 Similar Brands and Alternatives to Tom Ford

Top 10 Similar Brands and Alternatives to Tom Ford

Tom Ford is the architect of modern high octane glamour. His style is defined by power tailoring, characterized by wide peak lapels, strong shoulders, and a slim waist, as well as a unapologetic use of luxury materials like velvet, silk,…

Fashion
Top 10 Brands and Alternatives to JW Anderson

Top 10 Brands and Alternatives to JW Anderson

JW Anderson is a pioneer of contemporary gender fluidity, renowned for his cross pollination of menswear and womenswear. His work is defined by thought provoking silhouettes, subverting traditional masculine and feminine tropes to create a new, inclusive aesthetic. For fans…

Fashion
10 Best Brands Most Similar to Under Armour

10 Best Brands Most Similar to Under Armour

Under Armour revolutionized the athletic market by focusing on the “under” layer, technical base layers that manage moisture and temperature. For athletes and enthusiasts, the best alternatives are brands that prioritize technical innovation, performance first engineering, and a deep athletic…

News
10 Best Brands Most Similar to Ralph Lauren

10 Best Brands Most Similar to Ralph Lauren

The legacy of Ralph Lauren is built upon a curated “American Dream” aesthetic, blending Ivy League preppy, English country heritage, and rugged Americana. For enthusiasts of this style, finding alternatives requires a focus on brands that possess their own historical…

Fashion
Shein Top 10 Competitor and Alternatives

Shein Top 10 Competitor and Alternatives

This report analyzes the competitive landscape for Shein, the dominant force in the ultra fast fashion industry. Shein’s success is built on a unique, data driven, on demand production model that allows for unparalleled speed, variety, and low pricing. The…

Insights
Odd Muse Top 10 Competitors and Alternatives

Top 10 Competitors and Alternatives to Odd Muse

This RB report analyzes the competitors for Odd Muse, a contemporary fashion brand defined by its “quiet luxury” aesthetic, structured silhouettes, and positioning in the attainable luxury market. The analysis employs a specialized Fashion Brand Ranking Methodology (FRM) to identify…

Insights
Top 10 Most Expensive Luxury Beauty Brands

Top 10 Most Expensive Luxury Beauty Brands

This RB report presents an analysis and ranking of the world’s most expensive luxury beauty brands, determined by the Concentrated Premium Index (CPI). This metric is designed to quantify the average price concentration of a brand’s core offerings, highlighting brands…

Insights
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