Latest Stories
Byredo has redefined modern luxury by blending Scandinavian minimalism with “scented storytelling.” Founded by Ben Gorham, the brand has moved beyond fragrance into a full lifestyle brand, capturing a “cool,” creative, and urban demographic. Its aesthetic, defined by clean lines…
Merit Beauty has carved out a unique “clean luxury” niche by targeting the “polished professional”, women who want a curated, five minute routine that looks like “themselves, but better.” The beauty brand prices itself roughly 30% below traditional luxury brands…
Milani Cosmetics is debuting What’s Inside Is Everything, its first major brand campaign under refreshed branding, using the relaunch of its Baked Collection to sharpen how it competes in mass color cosmetics while leaning into quality, craftsmanship, and premium cues.…
Cliganic is widening its national retail footprint as demand grows for single‑ingredient, multipurpose beauty oils across major U.S. markets, adding more than CVS Pharmacy locations to an existing mix of specialty and mass retailers. Clean beauty’s wider reach The expansion…
KARL LAGERFELD brings back Paris Hilton for its Spring Summer 2026 “From Paris with Love” global campaign, shot at the Maison’s Paris headquarters and spanning the main line, KARL LAGERFELD JEANS, and KARL LAGERFELD PARIS collections. A continuing story The…
Express is launching “The Expressionists,” a social-first community of style insiders and everyday dressers designed to bring its #DressToExpress platform to life across fashion weeks, sports moments, and daily style content. Rolling out from Spring 2026, the initiative leans on…
Everlane revolutionized the American fashion landscape with its “Radical Transparency” model, promising customers a breakdown of production costs and ethical factory standards. Its aesthetic, a “millennial fever dream” of minimalist basics, has become the blueprint for the direct-to-consumer (DTC) era.…
This RB report identifies and ranks the Top 10 Most Mentioned Wellness & Supplement Brands by Influencers in 2025, based on a custom, dual platform ranking methodology. The analysis synthesizes data on Earned Media Value (EMV) from TikTok and Strategic…
Mediheal is scaling up in the United States with a nationwide launch of its high performance PDRN Collection into more than 1,400 Ulta Beauty stores as of February 11, 2026. The move deepens the Korean derma cosmetic brand’s U.S. presence…
Bloomeffects is entering Ulta Beauty as the retailer’s first skincare brand powered by tulips, bringing its Dutch field‑to‑formula story to 750 stores across the United States and Ulta.com starting February 22, 2026. This rollout, which includes an Ulta‑exclusive cream and…