Levi’s Bets on ROSÉ And Customization to Win China’s Pop Up Crowd in Chengdu
ROSÉ's role as the main storytelling device in the Levi's Chengdu pop-up transforms the space into a guided tour of her creative identity and the brand's history.
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Articles by Sam Ohemeng
AI in Fashion: Past the Pilot Stage, Not Yet Past the Hype
The AI in Fashion Market is projected to reach $1.75 billion by 2025, driven by e-commerce analytics and personalization.
5 Unspoken Coffee Shop Etiquette Rules Every Remote Worker Should Know
You settle into a seat, order your favourite drink, open your laptop, and let the steady background noise help you focus in a way home sometimes can’t. Coffee shops offer structure and a change of setting. At the same time,…
Gap Inc. Just Hired a Paramount Veteran as Chief Entertainment Officer. Inside Fashion’s New C-Suite Arms Race
Gap Inc. saw a 3% increase in FY2025 sales, with Old Navy, Gap, and Banana Republic contributing to the growth. Athleta's sales dipped, marking the weakest segment.
The Gulf Is Rewriting Luxury’s Growth Map
As China's momentum moderates, the Middle East is becoming the industry's most reliable rising engine.
Lotto and H&M Turn Vintage Football Kits into Street Ready Menswear
*:first-child]:mt-0 [&_>*:last-child]:mb-0″> Heritage sportswear, contemporary attitude *:first-child]:mt-0 [&_>*:last-child]:mb-0″> On and off the pitch: key pieces p]:pt-0 [&>p]:mb-2 [&>p]:my-0″> Brightly colored jersey sets, polos, shorts and high socks come in vivid tones, graphic stripes and LOTTO’s signature double diamond jacquard, lifted directly from vintage styles.…
Hollister and Kappa Just Dropped the Soccer Collab Nobody Saw Coming
Hollister and Italy‘s iconic sportswear brand Kappa have officially dropped a soccer-inspired capsule collection, just in time for the summer soccer season. The 22-piece limited-edition collaboration landed on April 30, 2026, blending European football heritage with Hollister‘s signature laid-back aesthetic. The capsule is designed to take wearers…
Nike Opens a New Flagship Store in Amstelveen as Stadshart Continues Its Transformation
Nike has officially opened its new store at Stadshart Amstelveen, located at Rembrandtweg 37 in Amstelveen, Noord-Holland. The store opened on April 2, 2026, as part of the ongoing redevelopment of the Rembrandtweg area within the shopping center, and joins…
Popular Smartphones that Are Perfectly Suited to Gaming
In today’s technology-obsessed environment, smartphones are integral tools for so many of us. They aren’t just useful for sending text messages and calling loved ones in times of need, either. In fact, as you’re undoubtedly fully aware of by now,…
Missoni Celebrates Decades of Textile Heritage With an Ode to the Caperdoni Machine
For Milan Design Week 2026, Missoni is not presenting a new collection or a concept store. It is presenting a machine. The Slow Art of Craft is an immersive installation at Via Solferino 9 in Milan, open to the public…