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Tommy Hilfiger Takes Travis Kelce to The Plaza for Fall Campaign

The campaign blends sport, music, and fashion, showcasing updated American prep styles.

Published: Sep 5, 2026 2:35 AM

By RETAILBOSS Team

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Tommy Hilfiger Takes Travis Kelce to The Plaza for Fall Campaign

Travis Kelce for Tommy Hilfiger, Fall 2026. Image supplied by Tommy Hilfiger.

Tommy Hilfiger has placed Travis Kelce at the center of its fall 2026 campaign, using New York’s Plaza Hotel as the setting. The Only in New York campaign brings the global brand ambassador into a location where Hilfiger previously lived for more than a decade.

Kelce appears with Gigi Hadid, JISOO, Peggy Gou, Frances Tiafoe and Carmelo Anthony, alongside Tommy and Dee Hilfiger. The cast combines sport, music and fashion within the same seasonal story. The collection emphasizes updated American prep, including cable-knit sweaters, quarter-zip knits, rugby shirts and varsity jackets.

Outerwear ranges from mixed-media transitional pieces to wool pea coats, car coats and padded layers. The Plaza setting continues a campaign approach built around Hilfiger’s own homes and surroundings. The spring 2026 chapter drew on Palm Beach; fall shifts the narrative to New York and a more urban wardrobe.

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Tommy Hilfiger Takes Travis Kelce to The Plaza for Fall Campaign

The campaign blends sport, music, and fashion, showcasing updated American prep styles.

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