Sam Ohemeng

Sam Ohemeng is Digital Editor at RETAILBOSS, covering sportswear, footwear, and retail. He has a background in wellness and sports. His reporting follows athletic brands, fitness-led experiences, athlete partnerships, and the connection between sport, community, and commerce. He also covers store openings and retail technology. His recent work includes reporting on adidas running events, Gymshark's Conditioning Club, Under Armour's store formats, and WHOOP's recovery experience at Paris Fashion Week.