Nike Announces Georgia x Outkast Collection With Class Trip

Georgia x Outkast campaign. Courtesy of Nike. Georgia x Outkast campaign. Courtesy of Nike. The Outkast U collection launches on October 27 through SNKRS, Class Trip and selected Atlanta retail partners.

A wider release follows on October 28 through Nike’s website and selected stores, ahead of an October 31 game-day pop-up at Mercedes-Benz Stadium. The assortment includes varsity and bomber jackets, jerseys, rugby shirts, fleece, T-shirts and headwear. The designs combine Georgia’s G with Outkast’s crown.

Jerseys carry the number 96, the year Outkast released ATLiens. Class Trip drew on André 3000 and Big Boi’s personal style when developing the range. “We wanted to create something as timeless as their music,” said Jon Tietz, Class Trip’s creative director, in Nike’s release.

Nike is also supplying performance equipment and sideline apparel for Georgia’s athletes, coaches and staff. Six Nike NIL athletes feature in the campaign.