FashionLaw

Avenue Faces California Class Action Over Phantom Markdowns and Deceptive Discounts in 2025

A new class action lawsuit has placed Avenue, operated by FullBeauty Brands Inc., under the spotlight, after allegations of illegal phantom markdowns and deceptive pricing hit the retailer in California state court on July 22, 2025.

Avenue Faces California Class Action Over Phantom Markdowns and Deceptive Discounts in 2025
FashionLaw

Avenue Faces California Class Action Over Phantom Markdowns and Deceptive Discounts in 2025

A new class action lawsuit has placed Avenue, operated by FullBeauty Brands Inc., under the spotlight, after allegations of illegal phantom markdowns and deceptive pricing hit the retailer in California state court on July 22, 2025.

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