Balenciaga Reinterprets Its Hourglass Bag Under Pierpaolo Piccioli

Photography: Robin Galiegue / Balenciaga. Photography: Robin Galiegue / Balenciaga. Photography: Robin Galiegue / Balenciaga. Photography: Robin Galiegue / Balenciaga. Its curved base references the cinched Basque waist found in Balenciaga’s early couture designs.

The shape is rendered in glossy, reworked box leather and offered across multiple colorways, keeping the relationship between the bag and the house’s design history visible.

The update also incorporates practical changes: a concealed second handle, a detachable strap and a closure engraved with the address Balenciaga 10 Avenue George V. Those details combine different carrying options with a direct reference to the house’s Paris identity.

Robin Galiegue photographed the campaign with Anok Yai, Dara Gueye and Liu Wen. The imagery presents the bag’s leather finish, shape and color variations, using the same product family as the focus across the casting. The launch illustrates how a luxury accessories franchise can evolve while retaining its identifying feature.