In an unexpected partnership, Balenciaga has teamed up with Los Angeles' extravagant grocery store, Erewhon, known for its health-conscious offerings and eye-watering price tags. The collaboration was unveiled during Balenciaga's Fall 2024 runway show, which took place under the iconic Hollywood sign, infusing the event with a quintessential L.A. vibe.
The star-studded affair, attended by celebrities like Kim Kardashian, Kendall Jenner, and Nicole Kidman, saw models strutting amidst California palm trees, embodying the roles of yoga moms and incognito celebrities, all while showcasing the Balenciaga x Erewhon collection.
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This exclusive range includes T-shirts, zip-up hoodies, cooking aprons, baseball caps, and tote bags, all emblazoned with the distinctive Balenciaga x Erewhon graphics. The items feature bold white lettering set against the backdrop of "EST. 1968" and "Los Angeles" markings, symbolizing the merging of two brands steeped in their respective legacies.
But the collaboration doesn't stop at apparel. In a nod to Erewhon's health-focused ethos, the duo has concocted an exclusive juice blend, now available in-store. This detoxifying beverage combines organic apple, lemon, ginger, cinnamon, maple, and charcoal, giving it a unique jet-black color and a refreshing taste with a hint of holiday spice.
As we look at Balenciaga's journey post-scandal and into a new year, it's clear that the brand is not shying away from bold moves. Balenciaga's move to partner with Erewhon solidifies the grocer's position as a cult favorite among the fashion-forward crowd, further cementing the LA-based store's "hyped era." The collaboration items are available for purchase on Balenciaga's website, with prices ranging from $425 to $1,150 USD.
