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Betty Crocker Turns Its Packaging Refresh Into a Fashion Moment With Cake-Slice Handbags

The Betty Ate Collection translates familiar cake mixes and the red-spoon identity into limited-edition accessories, putting a grocery-aisle redesign into a fashion conversation.

Three Betty Crocker cake-slice handbags displayed with corresponding cake mix boxes
MarketingNews

Betty Crocker Turns Its Packaging Refresh Into a Fashion Moment With Cake-Slice Handbags

Image: Betty Crocker / General Mills, shared by Edelman.

Betty Crocker is taking a packaging update beyond the baking aisle with The Betty Ate Collection, a range of limited-edition cake-slice handbags. Timed ahead of New York Fashion Week, the campaign turns familiar cake flavors and the brand’s red-spoon identity into wearable objects—a way to make a grocery redesign visible in a different cultural setting.

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