Bobbi Brown Connects Its Eye Products With L’AGENCE’s Paris Runway Beauty

Image courtesy of Bobbi Brown Cosmetics. Image courtesy of Bobbi Brown Cosmetics. Image courtesy of Bobbi Brown Cosmetics. Image courtesy of Bobbi Brown Cosmetics. The eye look began with Long-Wear Cream Shadow Stick in Downtown Brown and Bark, then added Long-Wear Waterproof Kajal Liner in Cabernet.

Those named shades make the backstage work a specific product demonstration, showing how layering can create the intended finish.

A defined brief for the backstage team “Softly smoked eyes in brown and burgundy tones add depth and definition, balanced by luminous skin and a natural nude lip,” Lamprou explained in a statement included in Bobbi Brown’s post about the presentation.

The brief ties the makeup to the collection while retaining the cosmetics brand’s emphasis on an effortless appearance. A coordinated team allows the same direction to be interpreted across the models, making consistency part of the production requirement.