Ecommerce

Boohoo Announces Ambassador Kourtney Kardashian Barker

Global e-retailer boohoo announces collaboration and partnership with Kourtney Kardashian Barker, entertainment personality and the CEO & founder of Poosh. Kardashian Barker is the brand’s newest

Ecommerce

Boohoo Announces Ambassador Kourtney Kardashian Barker

Photographer Credit: Daniella Midenge

Global e-retailer boohoo announces collaboration and partnership with Kourtney Kardashian Barker, entertainment personality and the CEO & founder of Poosh. Kardashian Barker is the brand’s newest ambassador with a focus on sustainability, delivering two capsule collections that have been created in tandem with a journey of investigation into opportunities for creating a more sustainable fashion future. Launching in September 2022, the year-long project started with design meetings, where Kardashian Barker posed questions about the possibility of using the partnership to discuss the challenges of sustainability in fashion and help people make more informed choices.

As the design team worked with Kardashian Barker to develop the first 46-piece capsule collection, discussions with global industry experts began, and Kardashian Barker worked to gain a better understanding of the challenges the fashion industry faces in this space.

In the series, Kardashian Barker works to dig under the surface of the industry, speaking with…

More from Ecommerce

Featured Events

LTK Con 2026 promotional artwork featuring Emma Grede

LTK Con 2026

LTK Con 2026 brings fashion, beauty, retail, and creator-commerce leaders to Dallas, August 25–27, with headliner Emma Grede and programming from LTK, Gap, Meta,…

London Fashion Week runway presentation

London Fashion Week (Autumn)

London Fashion Week's September edition presents Spring/Summer collections from leading British and international designers. One of the four pillars of global fashion month, LFW…

Recommended Articles