Overview
About Huda Beauty
Huda Beauty is a beauty brand founded by Huda Kattan. Beginning with false lashes, it expanded into makeup and skincare, becoming one of the most influential founder-led beauty brands of the social media era.
Latest coverage
Huda Beauty on RetailBoss
Huda Beauty Teams Up With Cardi B to Extend Easy Bake Ultra Snatched
Huda Beauty is adding a pink-and-lilac Ultra Snatched color story to Easy Bake with Cardi B, using an existing product line as the foundation for a September 10 launch.
Huda Beauty Brings Its Lip Contour Stains to Dubai and Mumbai Burger Spots
The brand's burger-focused wear test highlights the product's ability to maintain color and definition even under challenging conditions.
Whimsymaxxing Is Giving Beauty a Sparkly New Mood
Celebrities like Kylie Jenner are leading the way with bedazzled looks, expanding the trend to beauty products.
Top 10 Charlotte Tilbury Competitors and Alternatives
This report provides a strategic ranking of the top 10 competitors and alternatives to Charlotte Tilbury, the British luxury beauty powerhouse. Since its launch in 2013, Charlotte Tilbury has redefined the “glamour” segment of the beauty industry, blending celebrity artistry…
Did Sephora officially drop Huda Beauty from Stores?
Amid mounting controversy and a social media firestorm, Sephora is at the center of breaking news speculation regarding its partnership with Huda Beauty after founder Huda Kattan’s explosive accusations linking Israel to several historic global events. The now-deleted TikTok video…
Competitive set
Huda Beauty Competitors
Brands tracked alongside Huda Beauty based on category, positioning, market overlap, shared Rankings, and RetailBoss coverage.
Selection method: explainable profile, market, Ranking, and coverage signals. Competitive sets are editorial context, not a claim that every Brand competes in every product category. Reviewed August 2026.
Ownership network
Huda Beauty Related Brands
Brands connected to Huda Beauty through verified ownership under Independent. Each card states the corporate relationship used.
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