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Did Sephora officially drop Huda Beauty from Stores?

Amid mounting controversy and a social media firestorm, Sephora is at the center of breaking news speculation regarding its partnership with Huda Beauty after founder Huda Kattan’s explosive accusations linking Israel to several historic global events.

Published: Aug 11, 2025 6:22 AM

By Jeanel Alvarado

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Did Sephora officially drop Huda Beauty from Stores?

Amid mounting controversy and a social media firestorm, Sephora is at the center of breaking news speculation regarding its partnership with Huda Beauty after founder Huda Kattan’s explosive accusations linking Israel to several historic global events.

The now-deleted TikTok video sparked immediate backlash from Jewish groups, human rights advocates, and a flurry of activist petitions demanding the global beauty retailer sever all ties with Huda Beauty.

Kattan clarified that she personally deleted the controversial post because her words were “taken out of context” and she did not want the narrative to continue fueling divisiveness.

Huda Beauty and Huda Kattan openly call the backlash a “smear campaign” designed to discredit her for supporting Palestinian rights and criticizing Israeli government actions. She affirms her commitment to opposing all forms of hate, saying, “I never said anything about Jews or even Israeli people.

And honestly, I would never talk about any people because I stand against hate and discrimination” Kattan and her company remain vocal in support of humanitarian aid to Gaza and denounce the misrepresentation of their statements as antisemitism…

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Did Sephora officially drop Huda Beauty from Stores?

Amid mounting controversy and a social media firestorm, Sephora is at the center of breaking news speculation regarding its partnership with Huda Beauty after founder Huda Kattan’s explosive accusations linking Israel to several historic global events.

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