Overview
About Rhode
Rhode is a skincare brand founded by Hailey Bieber, offering minimal, efficacious products for dewy, healthy skin. It quickly became one of the most talked-about celebrity beauty launches.
Latest coverage
Rhode on RetailBoss
Rhode’s Top Competitors and Alternatives in 2025
Rhode’s primary competitors, targeting similar market segments with analogous products between August 5, 2025, and September 4, 2025, are Rare Beauty, Kylie Cosmetics, and Fenty Skin. These brands, all founded by celebrities, appeal strongly to Gen Z and Millennial consumers…
Rhode’s 2025 Strategic Launch with Sephora and Future Plans
Rhode, founded by Hailey Bieber, executed a highly anticipated product strategy between June 15th and September 4th, 2025, culminating in its official launch at Sephora across the USA and Canada on September 4th, 2025. This period was characterized by consistent…
Inside Hailey Bieber’s Science-Backed Beauty Brand
Rhode Skincare, founded by Hailey Bieber in 2022, has rapidly established itself as a disruptive force in the beauty industry. The brand’s business model is anchored in minimalism, accessibility, and efficacy, focusing on a lean product lineup that delivers high…
Top 15 Must-Follow Celebrity Beauty Brands in 2025 (Ranked)
Celebrities have revolutionized the beauty industry by launching their own brands, and 2025 is no exception. From skincare to makeup, these celebrity-backed beauty lines dominate shelves, social media, and our routines. But with so many options, which brands are truly…
10 Tips To Give A Great Product Demonstration
A compelling product demonstration can be a powerful tool to engage potential customers, build brand recognition, and drive sales. In this guide, we’ll explore 10 essential tips to help you master the art of product demonstrations. From leveraging high-quality visuals…
Hailey Bieber’s Rhode settles trademark lawsuit over Rhode
On July 3, 2024, Hailey Bieber’s beauty brand, Rhode, reached a settlement in a high-profile trademark dispute that had spanned over two years. The legal contention began in June 2022 when Rhode-NYC, a fashion brand founded in 2014 by Purna…
Hailey Bieber’s Wins First Round in Lawsuit Over Rhode Brand Name
In June 2022, Hailey Bieber, a renowned model and wife of Justin Bieber, launched her highly anticipated skincare line called Rhode. However, just a week after its launch, the skincare brand faced a lawsuit for trademark infringement filed by a…
Hailey Bieber To Launch Her Own Nameskake Beauty Brand, Rhode
Hailey Bieber, the 24-year-old model and wife of pop star Justin Bieber, is reportedly gearing up to launch her own beauty brand. The news comes after she filed a trademark for “Rhode,” which is said to be the name of…
Competitive set
Rhode Competitors
Brands tracked alongside Rhode based on category, positioning, market overlap, shared Rankings, and RetailBoss coverage.
Selection method: explainable profile, market, Ranking, and coverage signals. Competitive sets are editorial context, not a claim that every Brand competes in every product category. Reviewed August 2026.
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