Overview
About Rhode
Rhode is a skincare brand founded by Hailey Bieber, offering minimal, efficacious products for dewy, healthy skin. It quickly became one of the most talked-about celebrity beauty launches.
Latest coverage
Rhode News
10 US Beauty Brand Expansions into the Dubai and UAE Market
The Dubai and wider United Arab Emirates (UAE) beauty market is experiencing a significant influx of US based beauty brands and retailers, driven by the region’s high consumer spending power, digital savviness, and growing demand for prestige and “clean beauty”…
Hailey Bieber
Hailey Bieber (born Hailey Rhode Baldwin, November 22, 1996) is an American model, entrepreneur, and the creative force behind Rhode, the skincare brand that became a sensation in the global beauty industry before its historic $1 billion acquisition by e.l.f.…
Rhode’s Top Competitors and Alternatives in 2025
Rhode’s primary competitors, targeting similar market segments with analogous products between August 5, 2025, and September 4, 2025, are Rare Beauty, Kylie Cosmetics, and Fenty Skin. These brands, all founded by celebrities, appeal strongly to Gen Z and Millennial consumers…
Rhode’s 2025 Strategic Launch with Sephora and Future Plans
Rhode, founded by Hailey Bieber, executed a highly anticipated product strategy between June 15th and September 4th, 2025, culminating in its official launch at Sephora across the USA and Canada on September 4th, 2025. This period was characterized by consistent…
Top 10 Best Sellers at Rhode Beauty, Ranked by Popularity
Rhode Beauty, founded by Hailey Bieber, has rapidly become a standout in the skincare and minimalist makeup space for 2025. The brand’s rise is fueled by a premium focus on “one of everything”—targeted essentials crafted for ease, barrier health, and…
Hailey Bieber’s Rhode Hits Sephora After Hitting $212 Million in Sales
Rhode Beauty is set to make waves in the industry as it prepares for its official launch at Sephora this September. Hailey Bieber’s skincare sensation, Rhode, has officially announced its highly anticipated debut at Sephora, marking a pivotal moment for the…
Inside Hailey Bieber’s Science-Backed Beauty Brand
Rhode Skincare, founded by Hailey Bieber in 2022, has rapidly established itself as a disruptive force in the beauty industry. The brand’s business model is anchored in minimalism, accessibility, and efficacy, focusing on a lean product lineup that delivers high…
Top 15 Must-Follow Celebrity Beauty Brands in 2025 (Ranked)
Celebrities have revolutionized the beauty industry by launching their own brands, and 2025 is no exception. From skincare to makeup, these celebrity-backed beauty lines dominate shelves, social media, and our routines. But with so many options, which brands are truly…
10 Tips To Give A Great Product Demonstration
A compelling product demonstration can be a powerful tool to engage potential customers, build brand recognition, and drive sales. In this guide, we’ll explore 10 essential tips to help you master the art of product demonstrations. From leveraging high-quality visuals…
Hailey Bieber’s Rhode settles trademark lawsuit over Rhode
On July 3, 2024, Hailey Bieber’s beauty brand, Rhode, reached a settlement in a high-profile trademark dispute that had spanned over two years. The legal contention began in June 2022 when Rhode-NYC, a fashion brand founded in 2014 by Purna…
Where Rhode ranks
No rankings are available for this brand yet.
Research library · 5 reports
Mentioned in RETAILBOSS reports
Explore the studies featuring this brand. Position badges show its place in the report’s published ranking.
Featured in reportRETAILBOSS Research
The Most-Loved Fashion and Beauty Brands by Gen Z on TikTok
Fashion and beauty brands ranked by Gen Z affinity, engagement and cultural visibility on TikTok.
Explore report
Position #5RETAILBOSS Research
Top 10 US Beauty Brands Launching in Dubai and the UAE
US beauty brands entering Dubai and the UAE through strategic retail and distribution partnerships.
Explore report
Position #10RETAILBOSS Research
Top 10 Beauty Brands by Dupe Searches
Beauty brands ranked by US dupe-search demand, social discovery and product-specific interest.
Explore report
Featured in reportRETAILBOSS Research
Why Luxury Houses Are Taking Over Beach Clubs
Why luxury houses are turning seasonal beach clubs into a repeatable experiential-retail and cultural-media strategy.
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Featured in reportRETAILBOSS Research
The Best Rhode Moments in 2026, So Far
Twelve collaborations, launches and retail expansions that show how Rhode is converting cultural visibility into a global beauty growth platform.
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Insights & Trends
Analysis
Data-led insights and trend observations featuring Rhode.
- Trends · Sep 23, 2026How Beauty Brands Are Choosing Between DTC and Physical Retail
- Trends · Sep 6, 2026The Best Beauty Packaging Comes With Demonstration Built In
- Insights · Feb 5, 2026Top 10 Beauty Brands by ‘Dupe’ Searches in the U.S.
- Insights · Feb 3, 2026Top 10 Fenty Beauty Competitors and Alternatives
- Insights · Jan 30, 2026Top 10 Brand Partnerships That Broke the Internet in 2025
- Insights · Jan 26, 2026Top 10 Skincare Brands for Women 2026 Ranked
- Insights · Sep 6, 2025Rhode’s Top Competitors and Alternatives in 2025
- Insights · Sep 6, 2025Rhode’s 2025 Strategic Launch with Sephora and Future Plans
