Overview
About Shiseido
Shiseido is a Japanese multinational beauty company and one of the oldest cosmetics brands in the world. It offers skincare, makeup, and fragrance across a portfolio of prestige and mass-market labels.
Latest coverage
Shiseido on RetailBoss
ELIXIR Uses Figure Skaters’ Future-Self Stories to Introduce Its Brand Mission Film
Shiseido’s ELIXIR has introduced a brand mission film featuring figure skaters Riku Miura and Ryuichi Kihara, using their personal outlook to communicate confidence in aging. A Tokyo press event brought the pair’s sporting partnership into the skincare brand’s campaign launch.
Shiseido’s Virtual Try On Tool Faces a Class Action Alleging Illegal Facial Scan Collection Across Multiple Beauty Brands
Related reading: Explore our Top 10 AI-Powered Virtual Try-On Shopping Tech in 2026. Shiseido Americas Corporation is facing a proposed class action alleging that the virtual cosmetic try on feature available across several of its brand websites collects, stores, and…
25 Top Beauty Retail Acquisitions of 2024
The year 2024 has showcased major players strategically expanding their portfolios and niche brands, gaining new footprints under influential owners. These M&A deals, from skincare and haircare to makeup and fragrance, reflect a bustling landscape driven by innovation, market positioning,…
Shiseido Launch a New Beauty Innovation, AI Makeup Advisor
The launch of an AI Makeup Advisor experience in collaboration with Revieve® and ongoing partner Shiseido, the key global prestige brand of the Shiseido Group to serve consumers in the EMEA region. The AI Makeup Advisor will support Shiseido’s vision…
Competitive set
Shiseido Competitors
Brands tracked alongside Shiseido based on category, positioning, market overlap, shared Rankings, and RetailBoss coverage.
Selection method: explainable profile, market, Ranking, and coverage signals. Competitive sets are editorial context, not a claim that every Brand competes in every product category. Reviewed August 2026.
Ownership network
Shiseido Related Brands
Brands connected to Shiseido through verified ownership under . Each card states the corporate relationship used.
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